The team

Young and dynamic organization of professional experts in the sector

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About us

The team

Safe Bag is a young and dynamic organization with a team of high profile professionals

Safe Bag is a young and dynamic organization with a team of high profile professionals trained to provide a high quality luggage wrapping service for our airport partners

The Safe Bag Group consists of over 300 people, including our Italy Headquarters and the local teams at our partner airports.

Twenty people work at the Safe Bag HQ in Italy and oversee all of Safe Bag’s operations. Our staff at HQ is responsible for the overall management of all airport concessions and supervise the daily activities of local teams at the airports.

The Safe Bag HQ also provides centralized support services to local entities, such as:

  • Finance
  • Human resources
  • Legal
  • Sales and Marketing
  • Business development
  • Information Technology

Top management

Safe Bag’s Top Management, the group’s engine, is composed of 4 high profile professionals. The following section summarizes their relevant positions and experience.


Rudolph Gentile (Founder and CEO)

Rudolph Gentile was born in Rome on 11 November 1972. He holds a degree in Sociology from the Sapienza University of Rome and is Chairman of the Board of Directors of Safe Bag with executive powers. He began his career in 1993 as the airport representative of the Air Europe airline company at Fiumicino and Ciampino airports in Rome. In 1995, following a brief period in the marketing division of Air Europe, he moved to the Cargo division, becoming head of the division the following year, further developing his company management skills. In 1996 Rudolph Gentile entered the sector of luggage protection and in 1997 founded the Safe Bag company. In 2004 he founded the film production and distribution company Moviemax S.p.A., which is listed on the Italian Stock Exchange. He became CEO and then Chairman of Moviemax S.p.A., which he left in 2010 to set up M2 Pictures S.r.l., again involved in the production and distribution of films. From 2010 to 2012 he was on the board of the airline company Air Italy S.pA.


David Debach (Chief Operating Officer)

David Debach is a professional with over 20 years of experience in industry and consulting, including 11 years at A.T. Kearney, a leading management consulting firm. Graduating cum laude in 1993 with a degree in Economics from LUISS Guido Carli University in Rome, Debach has developed a solid know-how and experience in the retail, consumer goods and airport services sectors. His areas of expertise include strategy and organization, planning and control and business development. He joined TraWell Co in 2009 as Director of Business Development and Marketing, with the mission to develop Safe Bag’s presence in the world’s most important airports, as well as to expand its scope of activity beyond wrapping services.


Roberto Mosca (Chief Commercial Officer)

Born in Rome on 17 November 1968. After his ordinary education, he studied Neuro-Linguistic Programming (NLP) and Transactional Analysis with a focus on communication, persuasion and human resources management. He has participated in courses run by the world’s leading communication trainers: Anthony Robbins, Roy Martina, Deepak Chopra, Pierluigi Imperatore, Roberto Re, as well as various courses on positive thinking, goal setting and achievement, and different sales techniques. He began his working career in 1990 in the commercial area of Banca Medionalum S.p.A., before moving to Progetel S.p.A. (TLC sector) in 1993, with the aim of expanding its sales network. From 1995 to 2004 (when he joined TraWell Co) he successfully held various positions as Commercial Director in different sectors, both in Italy and abroad. In 2004 he joined TraWell Co, where he is currently Chief Commercial Officer and director of the French subsidiary FSB Service.


Gianluca Farioli (Chief Financial Officer)

Born in Busto Arsizio (VA) on 24 July 1978, Gianluca Farioli is a professional with 20 years of experience in management control, gained in major Italian airlines, including Lauda Air, Livingston, Air Italy and Meridiana.
He joined Safe Bag in 2014 as manager of management control, for the development and implementation of budgeting and reporting processes and for the management of the preparation of the economic offer relating to tenders. He became Chief Financial Officer in 2019.